While working with the team at REDNGEN, we were asked to develop a campaign for Mister Transmission’s 50th Anniversary. First we wanted to give customers a reason to come into their local shop locations and we decided a car giveaway would be big enough to get the customer's attention. The contest could only be entered by picking up the entry postcard (seen below). We also wanted to push the message that although it was Mr. Transmission's birthday, they still put customers first.
As a result, the campaign was a huge success and the impetus for increased sales.