CountryWide Homes

While working with the team at REDNGEN, we were asked to develop a campaign for one of CountryWide Homes residential communities. This community has been around for awhile and they wanted to sell the last phase with a year long campaign, that was young, fresh and fun. Being a community set in Kleinburg, home to the McMichael Canadian Art Collection, inspired us to use come up with the a campaign built around having a little fun, with some play on words combined with an artist’s flair. Home is where the Art is!