Focus Rebrand

 I had the pleasure of working closely with the Founder and President of Focus to update their entire brand. This "one stop custom shop" sales management company needed a bold logo to represent their confidence and ability in helping their clients improve sales and find their own confidence in their sales team and management systems. The rest of the collateral needed to be bold yet simple, as much of what they work with is content heavy and it was important that we kept everything clean and legible. This particular client had a lot of input on the design and colours and I think it's really important to allow a client to have a say in their own branding, as it's important that they be proud of their visual persona.